Pablo is a highly driven financial executive and entrepreneur, with a strong background and experience in increasing company growth and providing strategic financial insight. Pablo has experience in finance and in 2 large multinational companies. Unilever Foods Division where he was the CFO for the Andean Region (Colombia, Venezuela, Ecuador, Peru and Bolivia), and Syngenta (largest agriculture company in the world) where he was CFO for the North Latin American Territory. His understanding of food retail and production perspective gives Pablo the overall perspective of the indoor vertical farms’ opportunity. Between 2005 and 2014 he led the financial growth across North Latin America for Syngenta, innovators in sustainable agriculture solutions. He developed and implemented business strategies including international market expansion, merger integration, and divestments. Pablo was responsible for significant market share growth in certain markets, built up a strong Finance team and delivered substantial tax benefits. Bringing more than 25 years’ successful experience in financial markets to the Urban Farms team; he has a keen ability to assess key market opportunities and create both short and long term financial targets and international growth strategies.